J. Money is the anonymous blogger behind Budgets Are Sexy (winner of multiple Plutus Awards, First Annual, Second Annual, and Third Annual) and Rockstar Finance (winner of Best Micro-Blog, Fifth Annual). Within two years of founding Budgets Are Sexy in 2008, he was able to support himself and his family from his websites. Today, J. Money coaches others as they build and grow their own online businesses.
J. Money has been an inspiration to many other bloggers, and he has an amazing ability to connect with others and let his personality shine through his writing. I wanted to learn more about the ideas that drive J. to move forward with his projects.
What is the story behind the beginning of Budgets Are Sexy?
It looked like a lot of people were having fun sharing their stories online, and I wanted in on it
Out of all the blogs I was reading, MyMoneyBlog.com was the most inspirational — mainly because he used to share his net worth every month which is what got me hooked. I also read a lot of FiveCentNickel.com back in the day as well as DinksFinance.com and CleverDude.com. But if it weren’t for My Money Blog I’m not sure I would have started it.
I was also super bored at my 9-5 and thought that if I were to put all my thoughts/goals/ideas out there about money, perhaps it would hold me accountable. So one day I said “F it” and just started typing… grammatical mistakes and all (I didn’t care an ounce since I honestly didn’t think anyone would be reading it, haha…)
And now here we are exactly seven years later still going strong! It’s been an unexpected ride to say the least.
I take it your birth certificate doesn’t really say “J. Money.” How has being anonymous helped you? Has it also hindered your success?
Without going anonymous I wouldn’t be able to share every last penny of my finances to the world — which was the most amazing thing I saw other bloggers doing and the only thing I knew I wanted to do 100% too. Which is kinda ironic if you think about it — I have to hide my identity in order to be more transparent with my finances!
So it was definitely a necessity, and I doubt I’d still be here today if I hadn’t gone that route. (Also — I wanted free reign to talk about anything and everything I wanted to — even my own work while I was blogging AT work — hah! — so this gave me complete freedom to speak my mind and be “real.” Plus, who doesn’t like a little mystery in their lives?)
As for drawbacks, sure — there are plenty. I can’t market it as well as I would like, I always have to be careful who I tell about it and what info I’m putting out there every day (and I still get stalkers), and every now and then I won’t be picked up for a story in the media as I’m unwilling to give out my real name. This mentality is fortunately changing in the media, however, as just last month I was lucky enough to be profiled in Forbes.
How have your goals for blogging changed over the years? [Read more…]